Friday 29 April 2016

Shifting Stories

This week I have sent the final proofs of the book to the publisher. That follows several weeks of proofreading, amending, re-proofing, catching a few more errors or infelicities and amending, re-proofing. And then a catastrophic computer failure (the screen dying) on the part of Jane’s Mac, on which the book was. Fortunately we had an up-to-date backup, so were able  to buy a new machine and rescue it. 

In celebration of finally sending it to the publisher, and also because I was running a workshop on Shifting Stories for leaders at Sunderland University, I launched a Twitter account for the book: @ShiftingStories.

The idea is to start the process of engaging people in conversation about the ideas in the book, signpost the new website (to follow) where I hope more extensive conversation will take place, and, of course, prompt people to buy the book when it is published.

So if anyone has any expertise on growing a Twitter account, I'd be most interested!

I also had the good fortune, this week, to learn from Mark Reed how he has been successfully marketing his excellent book: The Research Impact Handbook . This is selling extremely well, and he kindly shared his marketing strategy with me. The first thing to say is that Mark’s book looks excellent: I have only had time to dip into a borrowed copy so far, but that was enough to convince me to buy it.  But there is no doubt that one of the other reasons it is selling well, is that Mark has given serious thought to his marketing strategy, and I look forward to learning more from him.

I also announced the other week that I had seen Mike’s latest design for the cover of Shifting Stories, and this seems like a good time to post that to this blog: so here it is.

I am also toying with writing a short book on one particular story and how it may be shifted. I imagine calling this one: One Day They'll Find Out: Imposter Syndrome and Other Stories.  I would be very interested to know if anyone would find that a good topic. One option would be to make it available as a free .pdf book, as a trailer or taster for Shifting Stories. But as I say, that is still at the 'toying with the idea' phase.

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