One of the many fascinating things I learned on the Psychology for Coaches programme that I am undertaking, under the leadership of the excellent Marie Stopforth, is the idea of Enclothed Cognition.
We were discussing embodied cognition - all the somatic stuff - and then Marie told us about the work of Adam and Galinsky.
Apparently (and I am sure I am reducing a sophisticated experiment to very crude term, but you will get the idea...) the got a random group of people, divided them randomly into two groups. One group (1) remained in their normal clothes, while the others (2) were dressed in white lab coats, They were then given cognitive tasks to do. And group 2 did significantly better.
Then, they got another group, and split them in three. Group 1 were in their normal clothes. Groups 2 & 3 were in white lab coats. However, Group 2 were told they were doctors' coats and Group 3 that they were painters' smocks. Group 2 outperformed both of the other groups.
Interestingly it was actually wearing the lab coats, not just identifying with them, that made the difference.
I found this fascinating, because it suggests not that others perceived them differently depending on how they were dressed, nor even that they felt better (higher status or whatever), but because it had an impact on their cognitive performance.That raises all sorts of interesting questions: was that - at least in part - the impact of academic gowns - and school uniforms, come to that? What is the impact of making hospital patients dress in pyjamas or hospital gowns on their self-efficacy? Should I smarten up to think smarter?
So don't be surprised if next time we meet
I'm wearing a gown, or even a lab coat. I'm just running an experiment...



