Friday, 16 November 2012

Force Field Analysis

This is by way of an experiment.  I have long used Lewin's Force Field Analysis (which he suggests as a change management tool) as a tool for generating creative ideas.

Here I have put together a brief (c4') video explaining how to use it in that context.

I will be very interested in any feedback.

1 comment:

  1. Very good, clear explanation of Lewin's "Force field" idea. Just a technical note, some of the cuts between Andrew, the white-board and back are too quick.