One of the ethical issues that coaches should be aware of… Oh, did the use of the word ‘should’ immediately concern you? You might want
to reflect on why that is, and consider a more nuanced approach. Not all ‘shoulds’ are bad (and I’ll come back to that…)
So, as I was saying, one of the ethical issues that coaches should be aware of is client dependence.
This has come sharply into focus for me recently from two different directions. One is the proliferation of advertisements on Linked In for advice from successful coaches on how to sign ‘big-ticket’ clients and generate long term coaching relationships (‘average client duration 60+ months’ boasts one such tout).
The other is the even greater proliferation of AI Coaching Bots being advertised on Linked In - with a monthly subscription and unlimited access. I have written previously about some of my reservations about AI coaching, and this is a
serious one.
So why is dependance bad? And why do both the Code of Ethics of the ICF and the Global Code of Ethics developed by the EMCC and the AC warn against it?
The goals of coaching are to develop coachees’ self-efficacy; to help them to discover and develop strengths and skills that they will be able to use independently of the coach. For that reason coaching relationships are typically time-bound; and if a coachee wishes to extend the relationship, the coach has a responsibility to consider the risks of dependency and ensure that the focus of further sessions is clearly agreed and fits within the realm of coaching.
Some of the signs of dependency might be the coachee checking in frequently for approval or input on decisions; emotional reliance; the coachee making little or no progress in applying learning between sessions; and a desire to keep prolonging the coaching relationship.
These are all potentially bad for the coachee: but might be good for the coach (or the coaching bot) if it conceives its interests primarily as commercial: coach retention and dependency increases revenue.
That is precisely why the ethical codes warn against it. And Ethics, of course, is precisely that area of thinking where the word ‘should’ is appropriately used. It is very trendy in coaching circles to invite coachees to ‘ignore should and oughts’ and consider ‘what you truly want’. But when it comes to ethics, that is a very flawed approach. I may truly want to gossip about my client’s juicy story, but I should not do so…
As I have had occasion to remark before: Caveat emptor - let the buyer beware.

